Aflac, the company that pays policyholders cash benefits when they have been injured or become ill, and Macy's Department Stores are helping Americans who want to give back, even in a down economy. For the ninth consecutive year, Aflac and Macy's Department Stores are selling the annual plush Holiday Duck to fight pediatric cancer. This year's soon-to-be collector's item is dressed as a green holiday tree complete with ornaments and a golden star that lights up. It even quacks its attention-grabbing "Aflaaac" when squeezed. They go on sale on Sunday, November 1st at participating Macy's and at aflacholidayduck.com.

"Aflac understands that many families who routinely make charity a part of their holiday traditions are struggling this year," Aflac's Manager of Cause and Marketing Philanthropy, Buffy Swinehart, said. "The Aflac Duck, which is always there in times of need, offers fans with tight budgets a chance to give back in a meaningful way."

The prices are unchanged from last year at $10 for the 6-inch duck and $15 for the 10-inch version with 100 percent of the proceeds going to the nearest of 37 participating pediatric cancer hospitals in the region where it is sold. Since its initial appearance in 2001, the Aflac Holiday Duck has raised more than $2.2 million for pediatric cancer research and treatment.

"We are delighted to once again partner with Aflac to raise funds for pediatric cancer research," said Michael Krauter, Macy's President and Regional Director of Stores in Atlanta. "The Aflac Ducks have become a holiday collectible for both our customers and associates. With 212 Macy's stores taking part in this initiative; we will be able to support 37 children's hospitals across the nation."

Aflac makes pediatric cancer research and the Aflac Cancer Center and Blood Disorders Service in Atlanta its primary charitable cause, donating more than $50 million since 1998. On January 1, 2010, the Aflac Duck will celebrate its 10th birthday, while Aflac marks its 55th year serving American supplemental insurance consumers.